A savings app that's actually fun (and ADHD-friendly)

Stop impulse spending. Ditch boring budgets. Make money click.

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Cartoon squirrel wearing a crown and holding acorns in both hands

Turn Money Management into a Game, with a Squirrel by your Side.

Step 1

Say Hello to Your Pet Squirrel

Import your transactions to reveal your pet squirrel. Unlike judgmental money apps, your furry friend celebrates wins and never makes you feel guilty about slip-ups.

Cartoon squirrel wearing a party hat and firing a party popper with acorns flying out of it

Step 2

Make Budgeting Actually Fun

Swipe transactions into 'Needs' and 'Wants' to track spending and earn rewards for your squirrel. See how much you have left to spend without ever touching a spreadsheet.

A playing card with a transaction for an acorn on it.

Step 3

Stop Impulse Spending

Check-in before spending money for a quick reality check. See how potential purchases fit within your budget and make confident decisions. No more post-purchase anxiety and regret.

Cartoon squirrel wearing a police hat. They are holding a takeaway bag in one hand, and a STOP road sign in the other.

Step 4

Watch Your Savings Grow

Make saving a daily ritual. Your squirrel cheers you on as consistent saving habits help you build your Emergency Fund or save for that dream holiday. Small steps, big results!

Cartoon squirrel happily watering a series of small tree saplings with a watering can

Step 5

Collect Exciting Rewards

Reach milestones and unlock limited-edition clothes and accessories for your squirrel. These cute collectibles are tangible proof of your progress and growing confidence with money.

Mobile app screen showing a clothes store

Rule is ADHD-friendly

Whether you're diagnosed, self-identified, waiting for assessment, or just relate to some ADHD features — Rule makes money feel natural and fun.

Money avoiders

Anxious about opening banking apps

Transform money anxiety into a rewarding daily ritual that feels fun and engaging.

Impulse shoppers

Tired of the 'buy now, worry later' cycle

Create that crucial pause between desire and purchase, with rewards that make mindful spending satisfying.

Living paycheque to paycheque

Have regular income but wonder where it all goes each month

Transform invisible money patterns into clear visual progress that your brain actually connects with.

Budget haters

Tried every system but nothing sticks

Finally maintain consistent money habits with dopamine-friendly tools that work with your unique brain wiring.

“I used to avoid checking my bank account because it made me feel anxious. Now I love reviewing my spending with my squirrel. Rule is the first money app that doesn’t make me feel guilty about my past mistakes.”

Sarah, 26

“Rule is a lifesaver for my ADHD brain. It helps me easily track my spending, identify impulse buys, and understand where my money is going. So powerful!”

Jenny, 37

“The squirrel is really annoying. Like...so annoying. I'm 53, I don't need to be patronised by a squirrel. ADHD not a joke. Finance not a joke. Squirrel not funny.”

Anonymous, 53

Say goodbye to money anxiety, and hello to your new budgeting buddy!

Join our Discord for Early Access and get a head start on stress-free budgeting.

Join Discord for early access

for early access

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Rule Finance Ltd is a company in England & Wales, company number 14767395. Rule Finance Ltd is acting as an agent of TrueLayer, who is providing the regulated Account Information Service, and is Authorised and Regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 and the Electronic Money Regulations 2011 (Firm Reference Number: 901096)